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Most of our cereal products are Kosher certified. If the product you are interested in is Kosher certified, its packaging will reflect its certification status and indicate whether the product is dairy. Kosher certifications may change over time, so the best way to determine a product’s Kosher status is to look at the front of the package. Our product packages will always reflect the most current information.

We understand and share the concerns expressed by consumers who are affected by food allergies and intolerances. Food Allergic consumers and consumers with food intolerances should rely on our package ingredient labels for the most accurate information on a product. If a product contains any of the ten priority allergens listed below, it will be clearly listed in bold print in the Allergen Statement following the ingredient declaration. The Ten Priority Allergens are: Peanuts, Tree Nuts (almonds, Brazil nuts, cashews, hazelnuts (filberts), macadamia nuts, pecans, pine nuts, pistachios and walnuts), Sesame, Mustard, Milk, Eggs, Seafood (Fish, Crustaceans and Shellfish), [...]

“Whole grains” is a descriptor for certain foods such as wheat, oats, barley, and rye which are “kernels”. A whole grain kernel is made up of three parts: the bran, the endosperm and the germ. The bran is the outer layer and provides most of the dietary fibre. The endosperm is the middle part of the kernel, and stores the protein and carbohydrates. The germ is the inner core, and contains some protein, vitamins, minerals and unsaturated fats. A refined grain (like wheat flour) typically has the bran and germ components removed, leaving the nutritional profile of the endosperm [...]